The public sector has adapted well to the crisis and provided a vision for the future

A public sector is forced to adapt COVID-19. better than any other sector Meeting the needs of citizens has never been as important as it is now, whether it means providing first-line medical services, strengthening social service support, distance education for children, or funding businesses to continue trading.

This requires considerable effort, including almost immediate process and restructuring, the introduction of new technologies and the redistribution of talent, but civil servants around the world have taken these challenges with ease. Thanks to their efforts, although we may never return to the "normal" of the past, we can temporarily look forward to new ones.

For public service leaders, great opportunities are called. The response to the current crisis has shown that rapid, strong and positive human transformation is possible within public sector organizations. It provides an investment blueprint, not only to allocate the budget to new tools and revised structures aimed at improving the experience of citizens, but also to enhance the experience and contribution of public sector staff themselves.

The future public sector must be smart and adaptable to change to remain effective

The public service experience of citizens is defined through face-to-face contact with civil servants and through digital channels. However, even after automation in most areas of the economy, it is almost certain that the public will still demand people-centered public services.

While some processes can, have, and will be automated, citizens still want many of their services to include physical, physical interactions between people. They want to be able to apply for passports or tax returns digitally, but still attach great importance to face-to-face contact, whether by receiving medical assistance from nurses, or by contacting the police to obtain peace of mind, or by incorporating classroom-based social methods in the education of children.

while independent processes and technology investments help to improve civic service experiences to some extent, people-centred investments that integrate new technologies and processes in a holistic manner provide more comprehensive improvements. Well-organized, flexible and innovative workplaces attract and retain more skilled civil servants. They are happier and more efficient, which not only benefits employees, but also helps them continue to meet the needs and requirements of the public.

In addition, people-centred improvements will also help public services better cope with uncertain futures. Whether the next crisis is a pandemic, climate change or a completely unprecedented one, public services must be flexible, innovative and resilient and ready to assist in the subsequent recovery. This can be achieved by focusing on the experience of civil servants.

Online retailing is on the rise, but brands and retailers are struggling

Since the outbreak of the epidemic, retail industry is facing unprecedented pressure. Consumers stay at home and shop online - e-commerce grew 25% in March alone, according to the adobe digital economy index.

However, for many brands, the supply chain has been overloaded, and the growth of e-commerce and e-retail business is not commensurate with the drop in sales caused by unnecessary physical store closures. According to Adobe digital economic statistics, growth is mainly concentrated in several key product categories, such as drugs and fast moving consumer goods. Amazon sellers have found sales of non essential goods down 40-60%, and 65% of the European E-Commerce Association expects sales to fall due to the epidemic. What urgent measures need to be taken to ensure business continuity, take advantage of new opportunities to attract new online consumers and ensure their loyalty to the brand?

Brands that started digital commerce later are in danger. It's critical to adapt quickly to the crisis with e-commerce, but how do you build the partnerships, online presentations and customer experiences you need to thrive in just a few weeks? How to take advantage of the products and experiences that are most suitable for physical stores, replicate them online, and then maintain momentum?

Fortunately, there are plenty of solutions to build and protect your retail business quickly and on a large scale.

Emphasize product experience to attract your customers

• It is essential for consumers to directly, indirectly, and promote the online experience of products.

• Make sure the brand story runs through your communication and product list.

• Use product experience management to replace photos with digital 3D product models.

• Ensure that all products have high-quality images and give consumers a complete and good brand image - live and social networks.

• Improve e-retailing to find customers - adjust product recommendations based on customer needs rather than product types.

• Use email, social media and influential marketing to attract customers and start talking to them.

Maintain your business with speed and scale

"Wait and see" will only damage your prospects for business continuity and resilience as the crisis evolves. Now, by acting quickly, you can sustain your business with flexible solutions and prepare for future success.

A global leader in the beauty industry has implemented e-commerce in ten countries in just three months. The company's operations in these countries grew by 50-100%, while in other retail regions it achieved first day performance growth.

For enterprises without e-retailing, their priority is to focus on a limited number of high-performance, digital mature areas. It took less than a month for a retailer to establish an effective online business in the UK.

Despite significant regulatory constraints, large French pharmaceutical companies have successfully adopted the direct and market e-commerce model.

Quick, long-term action is possible. With the right vision, approach and innovative vision, you can keep your business and seize the opportunity.

Digitization is the key first step to achieve efficient and pleasant remote work

Compared with digital business processes, non digital business processes are less efficient, secure, and collaborative, and, as many companies have found in the early stages of epidemics and closures, digitization is the key to enabling employees and customers to work together effectively during a crisis. This behavior needs to continue even after the government has relaxed its restrictions.

Review your process, identify your company's needs for digitization, and then create a roadmap that describes all areas of your activity.

Deploy and manage digital communication and collaboration platforms throughout the company. This goes beyond the electrification of work and allows full digitization, including secure sharing, digital collaboration and teleconferencing, to benefit both internal and external activities.

Provide employees with equipment to play their role at home, or allow them to use their own devices to perform their work tasks - although this may raise security and compatibility issues, using digital communication and collaboration platforms can overcome these problems.

By continuing to support and develop your digitization, you can work more effectively as an enterprise, reduce barriers to work and collaboration, and therefore become more flexible.